Mauro Pagliai Editore | Firenze | Scheda Libro

L’avvento del digitale e la televisione al futuro
Prodotti televisivi, storia, audience e logica commerciale. Tv locali: dalla nascita alla ricerca di una nuova identità

Mauro Pagliai, 2011

Pages: 152

Features: paperback

Size: 15x21

ISBN: 978-88-564-0152-3


Passaparola, 13


SS1 / Politica

SS2 / Economia

SS3 / Diritto

TL4 / Spettacolo

€ 8,50

€ 10 | Risparmio € 1,50 (15%)

Italian text

Television has become the most effective means of mass communication, the most efficient means of penetrating a territory and society. The development of digital television and of international ‘titans’ such as Sky, Mediaset, and Rai threatens to upset traditional Italian scenarios and productions. Through the emblematic case of the Tuscan antenna RTV38, and a close description of various types of television programs, the author analyzes the impact of recent changes on local visual media.

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